ruggedwriter (ruggedwriter) wrote,
ruggedwriter
ruggedwriter

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Help My Traffic is Dropping!

Today I received my first 'help my traffic is dropping' email. It's not nice first thing on a Monday, I can tell you.

Note: Brand and product names have been replaced with THING and THING THINGS for privacy :)


Help my traffic is dropping

Since the 25th april, visits on THING THING page have gone from 4054 to a low of 779 PER DAY, that is a loss 3275 visits PER DAY in 12 days!! Why the huge drop do we think??

Has the THING THING tv campaign ended? It seems strange that something that was so huge only 12 days ago, is now “nothing” in the grand scheme of things.

Any clues?


Analysing Your Analytics
It's due to a number of factors.

1) THING THING TV campaign has ended
2) Cold weather
3) Uncertainty over general election and as a result the economy
5) Drop in long tail positions (which was to be expected over time in this instance)

1 - THING THINGS are no longer in the public mind. The public mind is always very short.
I'm not surprised that THING has stopped their TV campaign when they cannot manufacture enough of their product.

2, 3 - These are common factors in reducing our traffic and sales on the whole, not just for THING THING products.
Currently visits are down on the whole which impacts revenue. On average we get £1 per visitor.

5 - The THING site now outranks us (which was to be expected), Amazon appears for a number of product searches (which was also to be expected). There's a lot of buzz about THING THINGS online, so our long term traffic wasn't going to remain huge forever. However, we've still got the big traffic and big conversion terms, so there hasn't been a massive impact on revenue.

CONCLUSION
Looking at our Google Analytics, factors 2 and 3 are having an impact on the site as a whole. In terms of THING THING sales, our actual generation of Revenue (which is much more important than Traffic) seems to be more closely related to our levels of stock.

SOLUTION
Pray for warm weather and political stability which will then bring natural search and revenue back up as the public regains the confidence to spend and the need to buy.ill then bring natural search and revenue back up. nd 3 are having an impact on the site as a whole. In terms of THING THING sales, our actual generation of Revenue (which is much more important than Traffic) seems to be more closely related to our levels of stock.
Tags: factors, reports, revenue, seo, traffic
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